What is Ash Tree Financial?

At Ash Tree Financial, we believe that achieving financial success starts with having a clear plan—and the right support along the way. Life is full of uncertainties: financial emergencies, health challenges, and even premature death can all dramatically affect the lifestyle and goals you’ve worked hard to build. Our mission is to ensure that no matter what life brings, your financial plan is strong enough to help you withstand those risks and stay on course.

Every plan we create is customized to the client—reflecting their goals, values, and risk tolerance. We focus on four key areas to provide lasting peace of mind:

• Financial security at death

• Living benefits

• Liquidity

• Retirement readiness

Our Process

We follow a proven, people-first process to deliver financial clarity and confidence:

1. Listening deeply to understand your goals and what matters most to you

2. Analyzing your situation to identify opportunities and risks

3. Building a personalized financial plan designed to balance today’s needs with tomorrow’s ambitions

4. Reviewing regularly to ensure your plan continues to adapt as your life evolves

This commitment has guided Ash Tree Financial since its founding in 2016, and it’s why we’re trusted by families, professionals, and business owners across Canada. As the preferred provider for the Pharmacists’ Association of Newfoundland and Labrador (PANL), we are proud to serve nearly 1,000 members with strategies designed to create lasting financial security.

At Ash Tree Financial, we don’t just build plans—we build strong financial roots so that you, your family, and your business can grow with confidence.