Ash Tree Financial Inc. – Our Story

Since 2011, Kent Nash and Ash Tree Financial Inc. have been helping individuals, families, and business owners across Canada achieve clarity and confidence in their financial futures. Ash Tree has grown into one of the country’s most trusted independent financial planning firms, recognized for building customized, high-performing plans for clients at every stage of life.

Foundations and Leadership

After entering the financial services industry in 2011, Kent founded Ash Tree Financial Inc. in 2016. His dedication to professionalism and excellence quickly earned him recognition. He achieved his Chartered Life Underwriter (CLU) designation, receiving the prestigious Leslie M. Dunstall Award for the highest overall grade in Newfoundland and Labrador, and he also completed his Certified Financial Planner (CFP) designation in 2016.

Who We Serve

Today, Ash Tree Financial works with young families, retirees, professionals, and small business owners, delivering comprehensive, customized financial plans that evolve with life’s changes. Whether the goal is retirement readiness, investment growth, insurance protection, or tax-efficient wealth transfer, Ash Tree ensures each client has a clear, actionable plan.

Commitment to Community

Ash Tree is also proud to be the preferred financial planning provider for the Pharmacists’ Association of Newfoundland and Labrador (PANL) since 2017, supporting nearly 1,000 members with tailored financial strategies.

Our Promise

At Ash Tree Financial, we believe financial planning is not just about numbers—it’s about people. Our mission is to help clients make confident decisions, create lasting legacies, and enjoy the peace of mind that comes from knowing their financial lives are in good hands.

Why Ash tree Financial?

For founder and president Kent Nash, the name is both personal and symbolic. The Nash family name comes from the phrase “at the ash”—referring to someone who lived near an ash tree. Kent wanted a name that reflected not only his family heritage, but also his vision for what Ash Tree Financial stands for.

The ash tree itself has long been a symbol of growth, resilience, and higher perspective. Its deep, interconnected roots allow it to grow tall and strong—much like how a solid financial foundation allows people and families to thrive and reach new heights.

At Ash Tree Financial, this symbolism guides everything we do. While our goal is always to help clients grow and expand their financial opportunities, we believe success comes from having strong roots—built on a clear process, sound advice, and unwavering support. That foundation ensures every client receives the care, attention, and service they truly deserve.